EMG Labs EST · 2026 · LONDON

Archive

Products, in order of appearance.

We don't have a vertical. We have a process. The brief is to find consumer-grade problems we can solve quickly enough to make the economics work — then ship them end-to-end without raising money or hiring.

  • No. 01 · 2026

    Unhinged Dad

    Consumer iOS

    live

    Visit →

    An AI dad with bad advice and worse jokes.

    A native iOS companion that gives sarcastic wisdom, questionable advice, and dad jokes that make you groan. Apple-approved on the first try after the second submission, IAP tiered, faceless brand.

    • · Live on the App Store (UK / global), v1.0
    • · Native iOS via Capacitor, three IAP tiers, server-validated receipts
    • · GPT-class model running on Grok-4-1-fast — total inference cost ~$0.09 across weeks of testing
    • · From empty repo to Apple-approved in 11 weeks

  • No. 02 · 2026

    Project 02

    Under construction

    building

    Quiet for now.

    A larger build currently under construction. Details remain private until the right moment to publish — usually that means a regulator gate or a market window. We will write it up properly here when it is ready to be seen.

    • · In active development
    • · Public reveal scheduled for later in 2026

  • No. 03 · 2026

    Bienvenida

    B2B SaaS

    live

    Onboarding for newcomers to Spain.

    A Spanish-residency onboarding tool that compresses the maze of NIE, empadronamiento, healthcare, banking and tax registration into a single guided flow. Multi-tenant from day one, GDPR-compliant request-deletion endpoint, OAuth via Google.

    • · Live in production with multi-org auth
    • · GDPR / Spanish-specific data handling
    • · Built end-to-end in eight weeks

  • No. 04 · 2026

    Nido

    Consumer / Family

    beta

    A quieter way to keep family logistics running.

    A family-coordination app shaped around the assumption that nobody wants another notification. Local-first sync where it can, server-mediated where it must.

    • · Closed beta on iOS and web
    • · Local-first sync experiments
    • · Faceless brand; minimal acquisition spend

Not pictured

A handful of internal tools, a research stack for prediction-market trading, and several smaller bets we'll write up when they grow up. EMG Labs publishes the products that are working. The rest stays in the lab.